Case Study
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Transforming Ghanda's
hiring experience
Life before Expr3ss!
Before we partnered with Expr3ss!, our recruitment process at Ghanda Clothing was, frankly, a massive strain, especially on our store managers. Our managers were inundated during our yearly summer recruitment drive in particular, which sees an average of 1400+ staff hired across the business, and numbers swelling to 2,000 during peak summer periods.
Store Managers were reading countless CVs, juggling interview schedules, and trying to assess soft skills that just don’t come through on paper.
Every store manager had their own Seek or Indeed accounts, manually filtering through candidates. There was no standard process, no cohesion, and certainly no time to focus on delivering a great candidate experience.
One of our biggest challenges was assessing the soft skills and customer focus that are so crucial for retail success.
Our applicants are often our customers, and we knew we had to lift our game when it came to candidate care. We were even encouraging people to drop into stores just so our store managers could get a feel for the applicant and speed up our process. That just wasn’t scalable or sustainable.
Since jumping on board with Expr3ss!, the difference has been night and day.
Expr3ss! hasn’t just made our recruitment process faster, it’s made it smarter.
Kayli Moorehead
National Retail Manager, Ghanda Clothing
Up and running within 48 hours
We’d been working on a major backend IT system overhaul for years, so we were fully expecting another long and complex rollout. Even our Directors assumed we wouldn’t be able to start using Expr3ss! until the following year in early 2025. So when I provided them the update that said, “Actually, we just got given the site ready to go,” we were stunned, in the best possible way. From sign-off to go-live, it took just 48 hours.
What really blew us away was how easy Expr3ss! was to set up. That kind of speed and simplicity is almost unheard of in our world, and it set the tone for everything that has followed.
The Expr3ss! difference
With Expr3ss!, we streamlined the entire process, from advertising roles to scheduling interviews and trial shifts, with a fraction of the workload.
One of our favourite features has been the Expr3ss! Interview Calendar. It allowed our team to efficiently coordinate interviews and in-store trials, saving hours of back-and-forth and improving the overall experience for both managers and candidates.
We also worked with Expr3ss! to build a custom manager configuration into our application process.
That meant every store manager followed the same structured steps, bringing the consistency which we so desperately needed, to how we hire across all locations. For a brand like ours, where customer service and brand is everything, that consistency really matters.
Goodbye paid job boards, hello savings
Another massive win, cost savings! In Q1 of 2025 alone, we made over 70 hires, with the majority of our applicants coming via free advertising sources thanks to Expr3ss!. We’ve drastically reduced our spend on paid job ads, and we’re getting higher quality applicants in the door.
We’ve now used over 10,000 Showreel Videos
Showreel Videos gives us deep insights into candidates’ personalities, communication skills, and cultural fit before we bring them in-store. This feature alone has been a game-changer. We’re no longer trying to guess who might be the right fit from a bullet-point list of jobs on a resume; we’re actually seeing the person behind the application.
Our talent pool is thriving, too! We’ve now built a unique pool of over 50,000 applicants we can tap into at any time.
That kind of scale and flexibility would have been unthinkable with our old systems.
In summary
Our managers have their time back, our candidate experience is stronger than ever, and we’re hiring better people, more efficiently, and for less money.
Now we’re on a whole new path, and we couldn’t be happier
