Case Study
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Q&A:
Benson Radiology
Life before Expr3ss!
E.
What were the primary challenges Benson Radiology faced in recruitment prior to adopting Expr3ss!?
D.
Our primary challenge was that all of our recruitment processes were done manually.
We were posting our job ads manually to Seek and managing all of our applicants individually.
All of our applicant communication was managed via direct email and our attempt at a Talent Pool was managed through spreadsheets.
We would send out quarterly communication with our Talent Pool, also managed manually, via direct email on an individual applicant basis. If an applicant in our Talent Pool spreadsheet then requested to be removed from our database this required an additional manual step for me.
So really, our process was about as manual as it could have been.
E.
Where did you experience the most direct costs in recruitment and what were the annual costs?
D.
Definitely advertising costs. At that time we were only posting to Seek and this becomes very expensive when used as your primary source of advertising. We were unable to run expression of interest roles as this was not possible via the Seek platform.
Overall, when you factor in our time in terms of labour required to manage a manual recruitment process from start to finish — the posting of ads, the management of applicants, checking of qualifications and references etc — it was generally a very expensive exercise.
Expr3ss! allows for expression of interest roles without cost.
In addition to our paid advertising, we were also utilising recruitment agencies to assist us for some roles.
So the costs of paid advertising and recruitment agencies together really started to add up.
Moving into the Expr3ss! lane
E.
Why did Benson Radiology decide to implement Expr3ss!?
D.
I had always been a fan of Expr3ss!, having seen a demo at a company I worked for prior to Benson Radiology.
I could recognise the obvious cost savings we would experience as a result of moving away from our very manual spreadsheet processes. Simply being able to manage our entire recruitment process from start to finish in the one system using Expr3ss!
E.
How quickly were you able to implement Expr3ss! and what surprised you most about the implementation process?
D.
What surprised me most about the implementation process was that I didn’t have to be involved.
We spent some time wrapping up our previous process so that we could start fresh with Expr3ss! From the moment we gave the go-ahead to the Expr3ss! team, we were up and running within 48 hours, which was amazing.
I was just working away and all of sudden I received notification from the team at Expr3ss! that our site was ready and I could schedule in some training whenever I was ready.
All of the work was done by the Expr3ss! team and within 48 hours our site was up and running and ready to use.
I have been involved with the implementation of other recruitment systems and on-boarding systems in previous workplaces and the involvement required of the recruitment team was always significant. It would require a lot of our team’s time and energy, not to mention that other companies were generally taking 6-8 weeks to be up and running.
I just love that Expr3ss! sees every customer as important and they provide the same amazing support and customer experience to everyone.
Donna Wright
Talent and Diversity Manager, Benson Radiology
Let's talk features
E.
Which Expr3ss! features do you find the most beneficial to your recruitment process?
D.
Being able to reference our Talent Pool for suitable candidates as roles become available saves us so much time and is a really valuable resource.
Our Talent Pool in Expr3ss! is also extremely beneficial for us, as we have eliminated our manual spreadsheet process, which I mentioned earlier, and now have an easily searchable database of all of our candidates, together with our notes from the candidate’s original application which we can reference.
We now perform all of our reference checks via Essential References in Expr3ss! It’s so easy for us to request a reference check from our applicants, literally with a couple of clicks.
Our references are also completed so quickly now, on average within 24 hours of request, and are available for us to then easily review alongside all of the candidates' other application information.
The Police Check feature in Expr3ss! is also a big time saver.
Being able to quickly and easily request a Police Check from a candidate, their information is available for us to easily review alongside their application information, without needing to log into another system, saves so much time and double handling.
E.
Which features have helped reduce the time spent on recruitment tasks and speed up your time-to-hire?
D.
The automation and AI behind Expr3ss!
Previously I would need to sort through 500 resumes because that's how many applications we were receiving for some of our roles.
With Expr3ss! I can simply log in and at a glance see, "Yep, this person's got 5 stars for this role, they're my priority."
I have to be honest that I was a little skeptical of the star ratings in Expr3ss! to begin with. I would review a one or two star candidate’s resume and think they looked really good on paper, they may have had great role experience for example.
Honestly though, whenever I would interview those one or two star candidates, I could really see the difference in suitability between a one or two star candidate and a four or five star candidate.
So the Interview Priority Stars feature in Expr3ss! alone has saved me so much time not needed to review resumes.
E.
Which features help you identify high-quality candidates more easily?
D.
I love the fact that we have bulk applicant communication in Expr3ss!.
This feature saves me so much time. I have a rule that I get back to every single candidate that applies, regardless of whether they are successful, or even make the shortlist for that particular role or not.
We are very aware that our candidates can also be our clients at Benson Radiology, so it is extremely important for us to let every candidate know where they are in the application process and an eventual outcome of their application. Also because we do utilise our Talent Pool in Expr3ss! so frequently for roles as they become available, it is a great opportunity to let the candidate know that they can very likely expect further communication from us regarding future opportunities.
Scheduling interviews is a breeze
E.
How has the Expr3ss! Interview Calendar improved your interview scheduling process?
D.
I always used to pick up the phone to schedule interviews with candidates. I was constantly left waiting for call backs to confirm, playing phone tag or simply encountering a lot of back and forth to arrange a time that better suited a candidate's schedule.
With the Expr3ss! Interview Calendar, I simply create a calendar schedule of my available dates and times, nominate the candidates I’m hoping to interview for the role and the system does the rest.
I love the Expr3ss! Interview Calendar. It saves me so much time.
The candidate can then select the most suitable date/time for them, let me know if they require an alternative.
We're also about to enter graduate recruitment, for which we are expecting around 70 interviews to be completed. So the Expr3ss! Interview Calendar is going to save me from needing to make 70 phone calls at a minimum.
The real person behind the resume
E.
Benson Radiology is actively using the Video ShowReels feature via Expr3ss! How have the Screening Questions and Video Questions improved your recruitment process?
D.
Prior to using Expr3ss! I was spending around 20 minutes phone screening per candidate.
This is another feature that really attracted me to Expr3ss! Video ShowReel is so much more beneficial than phone screening because you really get a better sense of the candidate’s communication skills, as well as their presentation and how they might interact with our clients in role.
Our Screening Questions in Expr3ss! take care of 90% of the questions I was asking during a phone screen, regarding suitability for the role.
Video ShowReel then provides me with those additional insights into a candidate's suitability for the role and our organisation.
E.
How does the Essential Referencing in Expr3ss! Assist in providing you with better insights into applicants?
D.
I used to find that when I was calling referees that they were always in a hurry and I was generally receiving one sentence responses. On average their first question was always “how long is this going to take?” as I’m looking at my list of 18 questions. So I knew I was probably not going to be receiving considered, thought out, valuable responses.
The whole process is saving so much time and the improved quality of responses is speeding our candidate selection.
Whereas using Essential References in Expr3ss!, I can send a reference request with the click of a button, the referee can provide their responses in their own time and this saves me so much time not needing to chase the referee and more often than not, at an inconvenient time for the referee.
So we're actually finding that our reference checks since having Expr3ss! go into a lot more detail than the responses we were receiving previously.
E.
How has the Interview Priority Stars feature helped you prioritise which candidates to interview first?
D.
If a candidate’s application receives a three star rating or above, then I would consider them for interview, however I always prioritise four or five stars candidates first. I just know through experience that those candidates are going to be the best suited candidates for that particular role.
If I don’t find exactly what I’m looking for from the four or five star candidates, then I move on to the three star candidates, although honestly I can only remember one occasion of not finding a suitable candidate from the four and five star candidates I had available.
E.
How has the use of Expr3ss! Checklist Reports supported your hiring efforts?
D.
I do reference a candidate’s Expr3ss! Checklist Report during the recruitment process to ensure they match the behavioral profile we know leads to success for their particular role.
Where the Checklist Report becomes particularly valuable for us though, is when we decide to proceed with a candidate, I like to provide the successful candidate’s Checklist Report to the hiring manager so that they can gain valuable insights into how to best manage the new team member.
The white glove treatment
E.
What has been your experience with Expr3ss! Customer Service and what feedback would you like to provide?
D.
I remember when we were originally shocked at Expr3ss! taking less than 48 hours to implement the system, one of the Expr3ss! team said to me “we do everything in Expr3ss! Time”. That always stuck with me and has been proved true time and time again with the customer support that the Expr3ss! team provides.
The service is amazing. The whole team at Expr3ss!, from Live Chat to the Account Managers, are so responsive.
I just love that Expr3ss! sees every customer as important and they provide the same amazing support and customer experience to everyone.
Final thoughts
E.
Is there anything else you would like to share with us?
D.
Coming from such a manual process, I really see the benefit in every single feature that Expr3ss! has to offer.
The time savings alone which the automation and AI behind so many of the Expr3ss! features provides us is one thing.
Also the cost savings we enjoy from having access to over 20 free high-traffic job boards integrated with Expr3ss! and not having to rely solely on paid advertising anymore, for us is huge. We are extremely happy with Expr3ss!
