Case Study
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Hiring at the speed of light
Not just a job
O’Brien Electric & Plumbing (formerly known as Laser Group) is a national network of plumbing and electrical contracting companies. Since its inception in 2004, O’Brien Electric & Plumbing has more than 140 businesses operating throughout Australia and upwards of 95 in New Zealand. Each business delivers a wide range of services, from wiring and plumbing residential buildings, through to maintenance within hotel chains and complex industrial work.
Each business in the network is independently owned. Legally, the business is a franchise, however they prefer to call themselves a membership group as they don’t adhere to a traditional franchise models in the trade services industries.
Each individual member business is systematised when it comes to in-house operations, including full end-to-end job management software and accounting systems. However, that wasn’t the case with human resources, where each individual member business was orchestrating their own recruitment, meaning there was no consistent process in place.
Across the board, the O’Brien Electric & Plumbing recruitment processes were found to be fairly vague, with no structured system for business owners to follow, no visibility on key statistics and little shared knowledge in this area. As well as this, there was no central HR team, so each manager had to recruit their own people.
To address this problem, in April 2015 O’Brien Electric & Plumbing started working with Expr3ss!, and since then has noticed a positive cultural change in the company, particularly with new staff that are proving to be a better fit to the business and more engaged with their vision.
The benchmark the organisation set for itself was for hard-working people that are accountable, responsible and have a passion for their role within the business.
Cutting job advertising costs
O’Brien Electric & Plumbing publish jobs to their Expr3ss! service which are then picked up by many of the free, high traffic job boards, which attract applicants from a wider applicant pool. As a result, O’Brien Electric & Plumbing no longer pays for job advertising like it once did.
Opening the funnel
Expr3ss! has a much broader applicant reach

Saving time and money
O’Brien Electric & Plumbing no longer pays for job advertising
Cultural fit is incredibly important to O’Brien Electric & Plumbing in the trade services space, especially as the majority of staff are in daily contact with customers, whether it be at a home or in a business.
Expr3ss! is our secret weapon. It consistently helps us simplify our staff selection.
Angela Jang
Human Resource Coordinator, O’Brien Electric & Plumbing

Hiring at the speed of light
O’Brien Electric & Plumbing heard about Expr3ss! through Peter Dillon, owner of O’Brien Electric & Plumbing, who had been using Expr3ss! for a couple of years with great success. Such was the positive feedback, O’Brien Electric & Plumbing saw this as an opportunity to systemise their processes to create a greater level of consistency throughout their network and their businesses – not to mention the cost and time benefits this software would guarantee. For O’Brien Electric & Plumbing, Expr3ss! was the next logical step in their strategy for more systems and processes in human resources.
The main benefit of using Expr3ss! for O’Brien Electric & Plumbing is the speed in which a hire can be made. For example, prior to Expr3ss!, O’Brien Electric & Plumbing was looking for an administration support role which they advertised. It attracted more than 90 candidates. The actual process of reviewing resumes, organising appointments, and interviews took upwards of six weeks. Once they had decided on a candidate and put out the offer, the candidate declined because they had already accepted another role.
The same opportunity was then posted through Expr3ss!, which attracted nearly 200 candidates. From the moment the ad was visible, thanks to the reach, functionality and automated features within Expr3ss!, O’Brien Electric & Plumbing successfully filled the same role within two weeks. O’Brien Electric & Plumbing was able to whittle the applicants down to just six resumes.