David Evans
Chief Executive Officer, Spendless Shoes
By closing off job adverts it significantly impacted traffic to our web site which in turn engages visitors and often leads to unexpected and appreciated sales as candidates window shop and purchase. We can measure NSW purchases and given NSW job adverts were iced it severely impacted purchasers from NSW. Now having reinstated these adverts in the largest state, sales have increased noticeably.
We stopped advertising our jobs with the second wave of COVID, until we realised that Expr3ss! was just as much a driver of purchasers as our retailing website and associated promotions was. So we reinstated all our job ads on Expr3ss! for expressions of interest. As a result we saw traffic to our retail website and sales return.
Having Expr3ss! has had such an impact on our retail success.